Jesper Kouthoofd’s Ikea Cardboard Camera on BBC
27 April 2012 Last updated at 14:47 GMT
Ikea goes green with a cardboard digital camera
Swedish furniture retailer Ikea has revealed an eco-friendly digital camera made almost entirely from cardboard. Having snapped 40 photos, users can dispose of it along with any other recyclable materials. The device is a part of a campaign around Ikea’s PS at Home project, aimed at getting buyers to share images of their furniture on the chain’s website. Called Knappa, the camera will not be sold but rather given away to consumers in selected stores around the world. It was created by a Swedish designer Jesper Kouthoofd, runs on two AA batteries, and connects to a computer with help of a swing-out USB connector. It is Ikea’s most recent step towards consumer electronics after the retailer developed a home theatre line, but the firm’s spokesperson told the BBC that it was not “a move into selling any digital equipment”.
“It is part of the launch activities for the new furniture collection,” he clarified.